A cookie is a small data file which is acquired from a website you have visited and is stored in your web browser.

Cookies are often used to record your preferences or your activity, so that when you return to the website it ‘remembers’ you. This might include ‘remembering’ the actions you took (like which items you added to your shopping bag) or data you entered (so it can do things like automatically fill out your name and email address in a form). uses cookies to store information about your visit. These cookies help us to improve our site and deliver a more personalised service.

There are a few cookies generated by that are essential for recording details like the content of your shopping bag.

You may refuse to accept cookies by changing the relevant setting in your browser. Please note that by deleting our cookies or disabling cookies you may not be able to access certain features on our website.

In addition to the above we engage in online advertising, to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of YOUPEOPLE (for example, your YOUPEOPLE search history, and the content you read on YOUPEOPLE) or on YOUPEOPLE banners or ads you have previously clicked on.


We want to give you lots of thanks for visiting YOUPEOPLE . These are our Terms & Conditions. They contain important information about your rights and obligations when accessing, using or browsing (‘Website’) and the sale of products to you from this Website. Please read carefully.


1.1 is a site owned and operated by Emmy Pascall Ltd (“Our”, “We”, or “Us”). We are registered in England and Wales under company number 10458143 whose registered office is at C/O Wilkins Kennedy Llp, Anglo House, Bell Lane Office Vi, Amersham, Buckinghamshire. HP6 6FA.

1.2 For the purpose of contacting us our contact address is – Emmy Pascall Ltd First Floor, Harlequin House, Teddington TW11 8EE.

1.3 By using our Website, you indicate that you accept these Terms and Conditions which may be modified and posted on our Website from time to time. If you do not wish to be bound by these Terms and Conditions then you may not use our Website.

1.4 Our Website is a place for you to select and order products (the “Products”) for your personal use. Our Website describes the Products in more detail.


2.1 You must be over 18 years old, legally capable of entering into binding contracts and the holder of a valid debit / credit card to purchase our Products. We reserve the right to obtain validation of your credit or debit card details before providing you with any Products.

2.2 To order any Products, you may wish to register an account with us. YOUPEOPLE does not permit you to share your username and password with any other person nor with multiple users on a network. Responsibility for the security of any passwords issued rests with you.

2.3 You can order Products by following the ordering procedures set out on our order and checkout pages. You must pay by credit or debit card at the time of order.

2.4 All Product prices listed on our Website are inclusive of VAT at the current rates and are exclusive of delivery charges.

2.5 Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you a despatch Confirmation.

2.6 YOUPEOPLE is entitled to refuse any order placed by you. If your order is accepted, we will confirm acceptance to you by online electronic means (“Confirmation”) to the email address you have given us on placing your order.

2.7 You undertake that all details you provide to us for the purpose of purchasing Products which may be offered by us on our website will be correct.


3.1 We reserve the right to cancel the contract between us if we have insufficient stock to deliver the Products you have ordered, we do not deliver to your area or one or more of the Products was listed at an incorrect price due to a typographical error or any other error in the pricing information. If we do cancel your contract we will notify you by e-mail and re-credit to your account any sum deducted by us from your credit card as soon as possible but in any event within 30 days of your order. We will not be obliged to offer any additional compensation for disappointment suffered.

3.2 To cancel your contract you must notify us by email or by post to the address in clause 12. Please see contact email address

3.3 When you return a Product to us because you have cancelled the contract within the cooling-off period, any sum debited to us for products from your payment card will be re-credited to your account as soon as possible and in any event within 30 days of your order PROVIDED THAT the Products in question are returned by you and received by us in the condition they were in when delivered to you. Delivery charges will not be refunded.

3.4 Products returned by you because of a defect will be refunded in full, including a refund of the delivery charges for sending the item to you and the cost incurred by you in returning the item to us.

3.5 When you return a Product to us for any other reason, we will examine the returned Product and will notify you of either a replacement or refund via e-mail within a reasonable period of time.

3.6 We will usually process replacement products and refunds due to you as soon as possible and, in any case, within 30 days of our decision notified to you by email.


4.1 You acknowledge and agree to be bound by our Delivery and Returns Policy, Privacy Policy and our Promotions and Competitions terms.


5.1 Unless otherwise specified all content and materials published on our Website are presented solely for your private, personal and non-commercial use.

5.2 You warrant and undertake that you will not use our Website for any illegal or prohibited purpose including without limitation the posting or transmitting of any libellous, defamatory, inflammatory or obscene material.

5.3 You must not attempt to interfere with the proper working of our Website and, in particular, you must not attempt to circumvent security, tamper with, hack into or otherwise disrupt any computer system, server, website, router or any other internet connected device.

5.4 We have used our best endeavours to ensure that our Website complies with UK law. However, we make no representations that the materials on our Website are appropriate or available for use in locations outside of the UK. Those who visit our Website from other locations do so on their own initiative and are responsible for compliance with all applicable law. If use of our Website or Products offered through our Website is contrary to or infringes any applicable law in your jurisdiction, you are not authorised to view or use our Website and you must exit immediately.

5.5 EMMY PASCALL Ltd makes no representation and gives no warranties, express or implied, that making the Products available in any particular jurisdiction outside of the UK is permitted under any non-UK laws or regulations.


6.1 Where our site contains links to other sites and resources provided by third parties (including but not limited to our stockists), these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.


7.1 We will try to make our Website available but cannot guarantee that our Website will operate continuously or without interruptions or be error free and can accept no liability for its unavailability.

7.2 We reserve the right to make changes or corrections, alter, suspend or discontinue any aspect of our Website or the contents or services available through it, including your access to it. Unless explicitly stated to the contrary, any new features including new content and/or the sale


8.1 Please note that although we try to ensure that the content of our Website is accurate, our Website may contain typographical errors and other inaccuracies.

8.2 Where content published on our Website is supplied by third parties, you understand that we do not control or endorse such content in any way. We do not (to the extent permitted by applicable law) accept responsibility for the accuracy or otherwise of such content (whether published on- or off-line) and the use of such content, except for content which relates directly to Products you purchase.


9.1 The contents of our Website and our Products are protected by International Copyright Laws and other Intellectual Property Rights. The owner of these rights ( unless otherwise specified in image credits ) is EMMY PASCALL Ltd, its affiliates or other third party licensors. All product and company names and logos mentioned in our Website are the trademarks, service marks or trading names of their respective owners. You may download material from our Website for the sole purpose of placing an order with us or using our Website as a shopping resource. However, you may not modify, copy, reproduce, republish, upload, post, transmit or distribute, by any means or in any manner, any material or information on or downloaded from our Website including but not limited to text, graphics, video, messages, code and/or software without our prior written consent except where expressly invited to do so, for example in order to complete any competition or questionnaire.


10.1 We promise that for any Products you purchase from our Website:

10.1.1 we have the right to sell the Products to you;

10.1.2 the Products will correspond to the description we have given to you;

10.1.3 the Products will be of satisfactory quality;

10.1.4 the Products will be fit for the purpose notified to you by EMMY PASCALL Ltd.

10.2 Subject to this, however, Products are not sold as being for any particular application or for use under specific conditions, unless expressly agreed in writing.

10.3 We exclude all other express or implied terms and conditions, warranties, representations or endorsements whatsoever with regard to any products (including without limitation the Products), our Website or any information or service provided through our Website.

10.4 We accept no liability for any indirect or consequential loss or damage, or for any loss of data, profit, revenue or business (whether direct of indirect) in each case, however caused, even if foreseeable.

10.5 If we are liable to you for any reason, our liability will be limited to the amount paid by you for the Products concerned. This does not apply to any liability we have for death or personal injury resulting from our negligence or from our fraudulent misrepresentation.

10.6 We shall have no liability to you for any failure to deliver Products you have ordered or any delay in doing so or for any damage or defect to goods delivered that is caused by any event or circumstance beyond our reasonable control including, without limitation, strikes, lock-outs and other industrial disputes, breakdown of systems or network access, flood, fire, explosion or accident.

10.7 You are responsible for ensuring that your computer system meets all relevant technical specifications necessary to use our Website and is compatible with our Website. You also understand that we cannot and do not guarantee or warrant that any material available for downloading from our Website will be free from infection, viruses and/or other code that has contaminating or destructive properties. You are responsible for sufficient procedures and virus checks (including anti-virus and other security checks) to satisfy your particular requirements for the accuracy of data input and output.

10.8 The limitations and exclusions in this clause do not affect your non-excludable statutory rights and only apply to the extent permitted by applicable law.


11.1 We may assign, transfer, novate or sub-contract any or all of our rights and obligations under these Terms and Conditions at any time.

11.2 We may alter these Terms and Conditions from time to time and post the new version on our Website, following which all use of our Website will be governed by that version. You must check the Terms and Conditions on our Website regularly.

11.3 These Terms and Conditions together with our current Website prices, Delivery and Returns Policy, Privacy Policy and our Promotions and Competitions terms set out the whole of our agreement to you by us. Nothing said by any sales person on our behalf should be understood as a variation of these terms and conditions or as an authorised representation about the nature or quality of any Products offered for sale by us. Save for fraud or fraudulent misrepresentation, we shall have no liability for any such representation being untrue or misleading.

11.4 We retain the right to deny Website access to any person who fails to comply with these Terms and Conditions

11.5 If any part of these Terms and Conditions is unenforceable for any reason whatsoever, such term or provision shall be divisible from the other terms and conditions and shall be deemed to be deleted from them.

11.6 Except for our affiliates, employees or representatives, a person who is not a party to this contract has no right under the UK Contracts (Rights of Third Parties) Act 1999 to enforce any term of this contract but this does not affect any right or remedy of a third party that exists or is available apart from that Act.

11.7 These Terms and Conditions and your use of our Website are governed by English Law and you submit to the non-exclusive of the English Courts.

11.8 By entering your email address into pop ups and landing pages within the site, you are authorising EMMY PASCALL Ltd to add your details to our email marketing list. You can click unsubscribe at the bottom of marketing emails to stop receiving further emails.


12.1 All notices shall be given

12.1.1 to us via email at or by post at: - YOUPEOPLE London, First Floor, Harlequin House, Teddington, TW 11 8EE

12.1.2 to you at either the email or postal address you provide during any ordering process. Notice will be deemed received when an email is received in full (or else from the next business day if it is received on a weekend or public holiday in the place of receipt) or 3 days after the date of posting.


13.1.Promotional codes entitle you, at the time of ordering, to a saving on a new order placed with

13.2.Promotion codes are only valid for orders placed online.

13.3. EMMY PASCALL Ltd reserves the right to decline to accept orders where, in its opinion, a promotion code is invalid for the order being placed.

13.4.Promotion codes are only valid for a limited period of time. The expiry date will be publicised with the relevant promotion code.

13.5.Only one promotion code can be used per customer, per address and per order.

13.6.Promotion codes are not valid in conjunction with any other promotion, including Free Gift offers and Free samples. Offer is not valid on sale items, sets or other discounted items.

13.7.When a gift with purchase offer is active, this applies to one gift per customer. EMMY PASCALL Ltd reserves the right to cancel orders where multiple ordering by one customer has taken place.

13.8.In the event of product returns, refunds will be given for cash used in the original purchase once the discount is applied, less any shipping costs charged on the original order.

13.9.In the event of part of the order being returned, the value of the discount applied on that order will be spread between the goods proportionately. The sum in cash exceeding this value, less any shipping costs charged on the original order, will be returned to the customer. The promotional discount will not be applied to replacement items, if the offer is still valid at the time of making a return - you should place a new order using the original promotional code.

13.10.In the event of any returns meaning that the order no longer qualifies for the promotion advertised, EMMY PASCALL Ltd reserves the right to deduct the value of the offer from the refund.

13.11. EMMY PASCALL Ltd reserves the right to change these Terms and Conditions at any time

13.12.I EMMY PASCALL Ltd reserves the right to terminate the validity of any promotional code at any time.


Returned Products must conform to our returns policy below.

You have a legal obligation to take reasonable care of the products while they are in your possession, and you must return them in the same condition in which you receive them (except to the extent reasonably necessary to examine them). This includes the following guidelines:

Products should be returned unworn (other than to try them on), unwashed, undamaged and unused with their original tags;
if the Product comes with a security tag this should be left on.
If you fail to comply with the above obligations (including the conditions of return), we may deduct from the refund an amount to reflect the diminished value of the Product(s) up to the full price of the Product(s).

You cannot cancel a contract for the supply of any Products that have been personalised or made to your own bespoke specifications unless such Products were damaged or faulty when delivered to you or have been incorrectly delivered

Returns and refunds for customised Products

Due to the nature of personalised and monogrammed Products, returns, changes or cancellations are at our discretion. In exercising this discretion, we will have regard to the level of customisation and personalisation. This does not affect your statutory rights. Please note, that personalised and/or customised Products may have a long lead in time before shipping, but payment will be taken at the time of or shortly after you submit your order and in advance of shipping.

Returns policy

We recommend that you return Products in their original packaging to ensure the necessary protection when in transit. Instructions for the return of the Product(s) will be included with the delivery package. When cancelling a purchase and returning Products to us you have two options available to you:

Depending on where you live, exercise your right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCRs). If you choose this option you will be refunded the full price for the Product(s) (subject to our Returns Policy) and the cost of standard delivery but will be liable for the organisation and cost of returning the Product(s) to us.

We describe these two options in more detail below.

(i) Your cancellation right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCRs)

Except in relation to Products that have been personalised or made to your own bespoke specifications (as set out above), you may cancel a contract at any time before your order is delivered and up to 14 days afterwards, beginning on the day after you received the Products ("cooling-off period").

To cancel a Contract, you must clearly inform us, preferably:

By email at, giving us your name, address and order reference.

If you cancel an order (or part of an order) during the cooling off period, you must return the Product(s) within 14 days after the day on which you notify us of the cancellation and comply with the Returns Policy.

If you cancel a Contract between us within the 14 day cooling-off period (see above), we will process the refund due to you as soon as possible and, in any case within 14 days after the day on which we receive the Product(s) back or (ii) if earlier, the day on which we receive evidence that you have returned the Product(s) to our returns address.

We will refund the price of the Product(s) in full (subject to any deduction we are entitled to make due to your use of or damage to the Product(s)), including the cost of standard delivery. However, we will not refund your cost of returning the Product(s) to us, and you are responsible for those costs. We will refund any money received from you using the same method originally used by you to pay for your purchase, unless agreed otherwise.

Product information

Whilst we have taken reasonable steps to depict Products as accurately as possible through the photographs and other images featured on the Site, the detailing (such as colour, pattern and texture, positioning etc.) you see on-screen will depend on your monitor and, as such, may not exactly reflect the actual detailing of a Product when you receive it. Each Item is handmade so we can not guarantee exact positioning of all embellishment, paint and distress of denim.

Any information on the Site regarding sizing of Products is included as a guide only. If you are in any doubt as to the size of any Product you require, we recommend that you contact us prior to placing an order (see Contacting us).


Your order will be fulfilled by the delivery date set out in the Despatch Confirmation or, if no delivery date is specified, then within 30 days after the date of the Despatch Confirmation, unless there are exceptional circumstances.

Your order will be delivered to the delivery address you specify when placing your order.

If your delivery address is geographically remote, for example certain outlying islands or other isolated locations, it is possible that we may not be able to deliver there. If that is the case, we will notify you before we accept your order. We reserve the right not to deliver to any country that is prohibited by applicable export laws. Orders cannot be delivered to PO Box or similar addresses.

Products comprised within the same order cannot be delivered to different addresses.

Deliveries are made by our trusted courier and take place on Monday to Saturday (or other normal working week days in countries that do not follow a Western pattern of working week), excluding bank and public holidays, usually within the hours of 8am and 5pm. It is not possible to specify a precise time at which a delivery will take place. Please note that the courier may require deliveries to be signed for.

If you order Product(s) for international delivery, they may be opened and inspected by customs authorities and may be subject to import duties and taxes which are levied when the delivery reaches the specified destination. You will be responsible for payment of any such import duties and taxes. Please note that we have no control over these charges and cannot predict their amount. Please contact your local customs office for further information before placing your order. In the event that you return an item, the import duties will be refunded if they were originally included in the purchase price. If they were not included then you will responsible for reclaiming duty directly from your local customs office.

Please also note that you must comply with all applicable laws and regulations of the country for which the Product(s) are destined. We will not be liable for any breach by you of any such laws.

Risk and ownership

The Product(s) ordered will be at your risk from the time of delivery or collection (as the case may be). Ownership of the Product(s) ordered will also pass to you on delivery or collection (as the case may be), provided full payment of all sums due in respect of the Product(s), including any delivery charges, has been received.

YOUPEOPLE designs aim to fit all genders, please see below for size referencing.


UK WOMENS4-6810-1214-1618
EUROPEAN WOMEN32-343638-4042-4446
US WOMEN0-246-810-1214-16
AUS/NZ WOMENS4-6810-1214-1618
UK MENS28-3030-3232-3434-36
EUROPEAN MENS38-4040-4242-4444-46
US MENS28-3030-3232-3434-36
AUS/NZ MENS28-3030-3232-3434-36


UK MENS30-3232-3434-3638-4044-46
EUROPEAN MENS40-4242-4444-4648-5054-56
US MENS30-3232-3434-3638-4044-46
AUS/NZ MENS30-3232-3434-3638-4044-46
UK WOMENS4-68-1010-1212-1416-18
Jean wears OG BLUE Fitted
Starkie wears OG BLUE Oversized
Jean wears OG WHITE Fitted
Jean wears OG BLK Fitted
Starkie wears OG BLK Oversized
Jean wears MINOVA
Starkie wears LOUD Oversized
Jean wears ONELOVE
Starkie wears LOUD Oversized
Jean wears FREEDOM
Jean wears ONELOVE
Starkie wearsLOUD Oversized
Jean wears RUFFLE MY FEATHERS vest
Starkie wearsLETS TALK Oversized
Jean wears BEAUTIFUL BRAINS Fitted
Starkie wears BEAUTIFUL BRAINS Oversized

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