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YOU PEOPLE is a detachable denim jacket brand created in London by Emmy Dayal. The core of YP is built in the power of variety , escaping conceptions and personal representation.
Emmy had personal concerns about neglecting areas of her personality/interests in order to conform to a singular style or persona. She created YOUPEOPLE to recognise that a singular person does not always have a singular interest, style or mood. Instead we can be seen as a cocktail made up of different quantities of different ingredients. From music, curiosities and cultures, to moods, views and styles. This Multi-version of you should be recognised, enjoyed and facilitated without the limitation of a product or mindset.
Therefore, YOUPEOPLE aims to celebrate the ‘Multi-version of YOU’ through a reputable, soulful and a relied upon product across all backgrounds, cultures and trends - The Denim Jacket.
By elevating the denim jacket into a detachable contemporary product, YP allows the wearer to interchange the vest, collar & sleeves. Mixing and matching a variety of handmade designs, applications and customisations depending on their mood, trend, style or occasion.
With each design based on a multitude of different inspirational sources, the YP jacket provides the wearer with the unique ability to collaborate their ‘love of carnival’ on their collar, with their ‘support for freedom’ on their sleeves and their desire for ‘a Basquiat comeback’ on their vest. Pulling numerous outfits, silhouettes and looks in one personalised finish.
As the YP wearer is forever curious, they can continually update and ignite their jacket over the years through the eternal compatibility of the YP zip. Providing constant access to customisations by featured creatives, guest editors and new designs without having to invest in an entire new piece.
With an initial diversity of up to 20+ designs to play with, YOUPEOPLE look to keep creating and exploring different concepts for designs.
The coming together of a multitude of interests is one YOUPEOPLE are passionate to utilise positively. YP are currently supporting a variety of pressing issues including awareness initiatives for Mental Health through the jacket design BEAUTIFUL BRAINS. A sanitary donation scheme is set to be integrated into the checkout by Q2 ’18. For more details please contact firstname.lastname@example.org
EMMY DAYAL is half Indian & Irish/English and has been raised in and around a variety of cultures. From friends and family to travel, art and music, Emmy has a constant passion for uniting through diversity.
For year’s she has been making outfits for Notting Hill Carnival and has no shame in being called an over-thinker. She has a wild love for Kanye & Rihanna whilst also has a soft spot for American country music. A slight obsession for prison documentaries and a fondness for the mountains, means Emmy, like many others, is made up of and celebrates variety.
Emmy graduated from Leeds school of Art, Architecture and Design having studied a conceptual approach to Graphic Design. Since then she has worked within design agencies and fashion houses across London and most recently worked within a digital start-up.
She believes in the importance of conversation, so for any questions please contact: email@example.com
YOUPEOPLE designs aim to fit all genders, please see below for size referencing.